SBS Foundation Partnership To Help More Read and Write

Literacy for Life Foundation has been selected as one of the partners for SBS Foundation and will receive a share of $2 million free airtime on SBS.

Throughout 2018, a community service announcement that aims to help more Aboriginal adults learn basic reading and writing skills will receive air-time on SBS TV.

Literacy for Life Foundation estimates between 40 per cent and 70 per cent of Aboriginal adults have low levels of literacy.

Each year since 2009, the SBS Foundation has provided more than 100 chosen partners with television airtime to increase awareness of their activities and work within the community, supporting organisations with a national focus as well as those working in regional areas.

Current partners represent a diverse range of organisations across the arts, education, health, sport, environment sectors, as well as organisations working with multicultural and regional communities.

SBS Managing Director, Michael Ebeid, said: “At SBS, our unique purpose to encourage all Australians to explore, appreciate and celebrate our diverse world inspires all that we do. We’re proud that through the SBS Foundation, we are giving a range of charities and not for profit organisations the opportunity to increase awareness of the important work they do in contributing to a cohesive society, and a vibrant and healthy multicultural Australia.”

To be considered, organisations must demonstrate an alignment with SBS’s Charter, as well as be able to demonstrate a need for television promotion and provide a quality television commercial for SBS to broadcast as part of their advertising campaign.

Literacy for Life Foundation has now helped 176 Aboriginal adults lean to read and write through community-based literacy campaigns led by local people.

Jack Beetson says the support of SBS Foundation will provide a significant boost.

“The partnership between Literacy for Life Foundation and SBS Foundation is going to change lives.”

“Literacy is one of the best gifts you can give and this advertising campaign shows that. I’m hoping the support of SBS Foundation and the Australian public ensures we can give that gift to even more people,” says Beetson.

Donate now to help lift literacy in Aboriginal communities.